Is SMS Marketing Profitable?

Is SMS Marketing worth it?

YES! But there are some key points to help keep it that way - and tutorials at the bottom to help you do so.

Segment: Don't send to everyone, every time. Create a sending pattern, based on activity.

For instance:

SMS 1: Master Segment (everyone eligible for SMS)

SMS 2: Subscribers who have clicked sms in the last year

SMS 3: Subscribers who have clicked sms in the last 180 days

SMS 4: Subscribers who have clicked sms in the last year

REPEAT PATTERN

Clean Your List: Not only will this keep your cost down, but will also keep you TCPA compliant. We recommend cleaning based on activity level and failed send history.

Message Type: MMS and SMS are priced differently. An MMS message (while it generally has a higher conversion rate) is 3X the price of an MMS. When sending a campaign, keep in mind if that specific audience or event is worth an MMS.

Pop Up: Ensure your pop up is easy and that it does what you say it will.

If you are offering 10% in the first window, be sure to give them the discount in the success message/second window.

If you are using a platform that has the ability to do smart opt-in, utilize it (all paid SMS plans on Klaviyo are eligible). This means that the subscriber never has to leave your website, to confirm their subscription.

Attribution Window: Ensure you know your attribution window. Does it include both clicks and delivered messages? Attribution window is a personal preference, the important part is being aware of what yours is.

SMS List Cleaning in Klaviyo: https://glow-group.com/blogs/tutorials/how-to-remove-failed-sms-subscribers-in-klaviyo

SMS List Cleaning in PostScript: https://glow-group.com/blogs/tutorials/how-to-remove-inactive-subscribers-in-postscript

How to Create a Smart Opt In Pop Up in Klaviyo: https://glow-group.com/blogs/tutorials/how-to-create-a-sms-smart-opt-in-pop-up-thru-klaviyo

How to Create a SMS Opt In Landing Page in Klaviyo: https://glow-group.com/blogs/tutorials/how-to-create-an-sms-embed-form-in-klaviyo