Pop Up and Embed Forms
Pop Up: A pop up is a graphic that populates when someone arrives to your site. This pop up usually has an incentive of 10% in exchange for the subscriber signing up for email or text.
Embed Form: An embed form is a page built into your website. This page will have it'w own link and can be used at in-person checkout, landing page in your link tree on social media, landing page for a graphic on your website, etc.